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Did you know there are more than 5.5 billion internet users worldwide? That’s over 67% of the world’s entire population searching for, sharing, and discussing topics online—including causes like yours.

Research from the Fundraising Effectiveness Project highlights a compelling truth: retention rates are highest among donors who contribute at the $5,000 level or higher.

Know more, raise more—it’s the essential philosophy that grounds all nonprofits. The more you know about your donors, the more meaningful relationships you can build with them. 

On average, 88% of a nonprofit’s revenue comes from major donors. This funding makes your mission possible, meaning major gift fundraising is vital to your strategy. 

At Insightful, we’re always working to enhance your experience. Thanks to your valuable feedback, we’ve launched new features and resources designed to help you build stronger connections with your donors and prospects.

At Insightful, we understand economic downturns, shifting priorities, and budget constraints often force organizations to reassess their technology investments. However, cutting the wrong tools can weaken donor engagement, slow fundraising, and result in missed opportunities.

Nonprofit organizations face increasing pressure to engage donors effectively while maintaining accurate records and staying informed about critical donor milestones. One critical piece of the donor research puzzle is obituary data, which allows your nonprofit to reach out in difficult times with the appropriate message.

In today’s digital age, national headlines and social media often dominate the way we consume news. However, for fundraising professionals, especially those working in healthcare, education and social service sectors, local news is an invaluable resource for donor intelligence and relationship-building. 

If you’re considering Insightful but trying to justify the spend, here’s why it's the smart choice - now more than ever.