Nonprofit organizations face increasing pressure to engage donors effectively while maintaining accurate records and staying informed about critical donor milestones. Manual research, incomplete data, and missed updates can lead to lost opportunities and strained relationships. Insightful simplifies donor engagement and records management by providing timely, actionable news and alerts tailored to fundraising professionals. With comprehensive coverage of over 14,000 news sources and 27,000 funeral home records, Insightful is designed to enhance donor stewardship, improve efficiency, and support strategic fundraising.
Why Insightful?
Insightful consolidates services that typically require multiple tools, including:
- Access to current and archived news from 14,000+ global sources
- Obituary alerts from 27,000 funeral homes and news sources nationwide
- Insights into donor milestones, such as awards, business transactions, and philanthropic activities
- “Negative press” that can cause reputational harm to the organization
Core benefits of the platform include:
- Timely Information: Daily alerts ensure teams stay informed about key donor events
- No Paywalls: Fully licensed content allows access to full-text articles without restrictions
- Streamlined Workflows: Centralized tools reduce manual research and improve team communication
- Records Management: Obituary alerts help maintain accurate records, avoiding missteps and fostering appropriate outreach
Cost
Insightful’s pricing is based on contribution level and team size, ensuring flexibility and scalability. Pricing is not tied to user seats or record counts, offering cost-effective access for organizations of all sizes.
Opportunity Cost
Without Insightful, your team may face:
- Missed Opportunities: Delayed reactions to donor news or significant life events
- Inefficiency: Time spent on manual searches detracts from value-add activities
- “Stale” Records: Gaps in donor records may lead to inappropriate outreach and strained relationships
- Reputational Risk: Negative press or other sensitive donor-related news could impact public perception or donor relationships if you are not proactive in mitigating harm
ROI
Insightful is a revenue-generating tool. Just one piece of information—such as a donor’s recognition or milestone—can help close or increase the size of a major gift, delivering up to a 10x return on investment.
Additional Benefits
- Ease Of Setup: Administrators can upload data and set up user accounts and alerts for as many users as needed
- Cross-Team Collaboration: A web-based platform ensures that all team members have access to the latest donor information
- Training and Support: Insightful includes onboarding and unlimited user training, ensuring teams maximize the platform’s value
Hear from Insightful Customers
“With just one article Insightful paid for itself many, many times over.”
— Larissa Daigle, Chief Philanthropy Officer, Dogs Inc.
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Insightful delivers critical donor intelligence from sources you can't afford to miss.